As a Canadian business owner, you have the distinct advantage of being able to say you’re Canadian. That’s right. Just in case, your red-and-white maple leaf-laden pride wasn’t at full force, here’s a little reminder that the rest of the world generally holds our great nation in high regard. “Travel anywhere outside North America and you’ll quickly realize that Canada and Canadians have a global reputation for being honest and hard-working, and for producing quality products and services,” writes Joy Nott on ProfitGuide.com.
“It’s always easier to sell to someone who already has a favourable view of you,” she continues, “When exporters enter new markets, they’re exposed to multiple laws and regulations. The Canadian reputation for fair play makes it easier to find partners, distributors and clients, and smart businesses will capitalize on this advantage.” So why not take advantage of your sterling reputation as a Canadian by working to do business with people from all over the world?
With today’s world highly in tune with the internet, it’s never been easier to communicate with those who live clear across the globe. With e-commerce technology providing the way for entrepreneurs to open up their brands to international markets, it practically sounds silly to consider servicing only a local customer base. For many businesses, international marketing is practically a must.
Here are two advantages of selling your products worldwide:
1. It grows your brand’s reputation. You can remain a local entity. Or you can become an international success. Which one has a better ring to it? Offering your products to markets across the world will undoubtedly expand your reach and grow your reputation as a leader in your field. On Chron.com, Jeremy Bradley explains that international marketing provides business owners with unique advantages in growing their company reputations.
“Right or wrong, customers perceive a brand that\’s selling in multiple markets to be of higher quality and better service than brands that just sell locally,” writes Bradley, “Major technology companies, global automobile models and multinational banks are proof of this. People are keen to buy products that are widely available.”
2. It increases your opportunities to expand your business. By selling your products to a global audience, you don’t just grow your reach with customers. You also afford yourself the opportunity to connect with new suppliers, vendors and even employees. If you’re looking to open up new physical locations of your company in far off places, for example, offering your goods to customers in those areas is a great way to start.
“American companies investing in Japan, for instance, have found programs such as Six Sigma and Theory Z to be highly useful in shaping their business strategies,” explains Bradley, “Being in a new market improves the business\’s efficiency and helps open the management\’s eyes to previously undiscovered opportunities for growth.”
To get started on selling your products worldwide, you’ll need an effective e-commerce solution. Thankfully, Canadian POS Corporation has got one! For more information, give us a call at 1-877-748-2884 or email us at info@localhost.