On behalf of the entire Canadian POS team, we’d like to take a moment to acknowledge each and every member of the Canadian military, both past and present. With today being Remembrance Day, it’s important that we all take moments to pay tribute to those who have fought so valiantly for our great country. Of course, it’s especially important to show our respect to those who have paid the ultimate sacrifice for our nation.
Remembrance Day certainly shouldn’t be the only day of the year for such tributes. But November 11th is certainly a day we should all recognize as one when our war veterans receive their just due.
It’s interesting that the day falls near the beginning of what we’ve regularly called the unofficial start of the holiday shopping season. So, with that, we’d like to take the opportunity to offer some tips to Canadian retailers. As we’ve pointed out in blogs of past, the holiday shopping season can just as easily be called gift card season. There’s no question that gift card sales are about to spike. But what are some creative things you can do to really push your sales?
Here are three:
1. Make them a feature on your website.
Not only is the holiday shopping season also gift card season, it’s online shopping season as well! Undoubtedly, online sales will significantly rise all throughout this and next month. Be sure to make your company website a go-to destination for everyone’s holiday shopping needs. One way to do that is to splash your homepage with images of your gift cards. Make clear that they’re available for online purchase to maximize your sales.
“Make sure your webmaster has made your landing page easy to navigate and that gift cards prominently displayed,” insists Brielle Yang of Silk Cards, “If you are able, make sure customers can purchase gift cards right from the website. This makes everything so easy for the consumer, as they never have to leave their home to make the purchase. The easier this transaction is, the more likely that you will sell many gift cards via your website.”
2. Create a variety of eye-catching designs.
There’s no rule to gift card design. Naturally, this is the time of year when your gift cards can display holiday-themed imagery. But consider having a variety of different images to appeal to varying tastes.
“Large retailers’ gift card designs can be sort of ho-hum, so differentiate yours by making them eye-catching,” advises SquareUp.com, “Custom gift cards with clever copy are a way more fun and memorable stocking stuffer than something generic.”
3. Offer discounted prices on larger orders.
Have you considered selling your gift cards in bulk and offering a discount? If so, you’re making dreams come true for many a holiday shopper. This is especially true for individuals who are buying for large groups like their employees, hockey teams or families.
“Along with bundle packages, you might consider offering special pricing for customers who purchase multiple gift cards,” says Yang, “Another idea would be to entice customers to purchase one gift card for a friend at full price and then offer them a second gift card for themselves at a 5-10% discount. This is a special that can be applied all year and will really bring in some repeat business.”
Do you offer gift cards to your customers? Please don’t hesitate to Canadian POS to learn how you can begin taking advantage of gift cards today! Call us at 1-877-748-2884 or email us at info@localhost.