3 Last Minute E-Commerce Marketing Tips To Grow Holiday Sales

It’s safe to say that it’s crunch time! With just ten days to go until Christmas Day, many Canadians are engaging in what can fairly be described as last minute shopping. While some shoppers may be getting frantic about finding the perfect gifts for their loved ones, they are still aware that online shopping is an option. What will make your online store a go-to choice for those looking to make those final purchases?

Here are three last minute e-commerce marketing tips to grow holiday sales:

1. Offer a variety of options for pick-up.

“Crunch time” means that ordering products online may not be considered the right choice. This is due to the fear that ordered items may not arrive on time. Quell this fear by offering your online shoppers various times they can pick up their purchases in-store. According to DigitalMainStreet.com, Shopify reports that in-store pick-ups appeal to 59% of shoppers. 

“If you have a physical location, take advantage of this by offering customers the option to pick up their orders instead of waiting for them to arrive by mail,” encourages the site, “The COVID-19 pandemic has forced many businesses to change the way they operate. And since the virus is still active, you need to take the necessary precautions to protect yourself, your employees, and your customers.”

2. Request reviews from your happy customers.

Hopefully, you’ve been spending the past few weeks making great impressions on your supporters. If you’ve been delivering packages quickly, providing great customer service and offering competitive prices, you’re bound to have some happy customers. Reach out to them to see if they’d be willing to share a few kind words about their experiences. Customer reviews go a long way in encouraging other consumers to entrust businesses.

“By encouraging your customers to give good ratings and reviews, you’re continuing engagement as well as assuring your customers of quality products and services,” says Propelrr.com, “Message them personally, send an email blast, or even run quick ads for a survey on why they bought the product or better yet, why they didn’t push through with the purchase (cart abandonment).”

3. Ensure a mobile-friendly experience.

Is your online store mobile-friendly? It cannot be stressed enough how important it is to ensure that your site is easily accessible on mobile devices. Most people go online shopping on their smartphones. If your store is easy to navigate on such small screens, it will attract more shoppers and convert more sales.

“Because smartphones are convenient for shopping, an increasing number of people use them to shop for the holidays, so having a mobile-friendly website is essential for your eCommerce business,” says DigitalMainStreet.com, “Use a responsive design that adjusts the page layout to fit the screen size of the device used by the customer, or create a separate mobile website. Use a plugin or app. There are plugins and apps you can use to make your website mobile-friendly.”

Is your company website equipped to handle the holiday shopping rush?

At Canadian POS, we offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards from your website. To learn all about it, call us at 1-877-748-2884 or send us a message on our Contact Us page!

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