In our last blog, we provided a number of reasons why Canadian business owners should begin to accept mobile payments. As mentioned as one of the reasons, customers practically expect it. In 2016, more and more consumers are tech-savvy and greatly appreciate the convenience that comes with solutions that don’t insist upon them visiting physical store locations to pay for their purchases. Are you considering accepting mobile payments for your business?
Here are three more advantages of accepting mobile payments:
1. They enable you to capture the impulse buy. As a business owner, you’re well aware that many customers are often on the fence when first learning of new products. Using the “I don’t have any money on me” excuse has been weakened by today’s advances in technology. Enter your VirtualMerchant Mobile solution which effectively turns your smartphone into a POS terminal.
If you have customers interested in making purchases – no matter where you may be – you can use this great service to capture the impulse buy. Akira Hirai of Cayenne Consulting reveals this as a top benefit. “It’s long been known that many impulse purchases are made with a credit card,” he reminds us, “Analysts estimate that as many as 80 percent of mobile payment purchases would not be made without a mobile system available.”
2. They make life incredibly convenient. This is true for both yourself and your customer. With a mobile payment solution, you don’t necessarily have to worry about lugging around a POS terminal wherever you go. In fact, there are bound to be a number of places that you visit for leisurely purposes where you don’t even expect to make a sale. But carrying your smartphone with you – something you’re likely to take with you everywhere – can now be a very profitable tradition.
“These days, an ever-increasing number of potential customers are constantly linked to their cell phones,” writes Stephanie Howard on Groovv.com, “With them, they search for the locations of businesses in close proximity to their current location and hunt for bargains…Thanks to digital wallet technology, all they need is their cell phones, and this convenience translates into lucrative sales for you if you accept this form of payment.”
3. They give your brand a competitive edge. At Canadian POS Corporation, we’re well aware that mobile payment solutions are still catching on in popularity. That means that there is a great chance that your competitors have not taken advantage of them yet. By accepting mobile payments, you show your client base that your brand is on the cutting edge of technology and that it’s willing to go the extra mile to meet modern day needs.
Hirai shares these exact same sentiments. “While mobile payments are indeed on the upswing, it’s a safe bet that many of your competitors haven’t yet climbed on the bandwagon,” he agrees, “By adopting mobile payments now, you can position yourself as the smart business choice who offers convenience and flexibility.”
At Canadian POS Corporation, we’re quite proud of our VirtualMerchant Mobile solution. Our secure mobile solution is a natural extension of our full service offerings that builds on over 20 years of industry experience by providing flexible, secure and scalable payment solutions to businesses of all sizes. For more information, please don’t hesitate to call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.