3 More Essential Pieces Of A Good Company Website

In yesterday’s blog, we listed a few important small business website must-haves. Among them was a solid e-commerce solution. At Canadian POS Corporation, we offer an amazing e-commerce solution that allows you to easily and securely accept and process all credit cards from your website. For more information, please don’t hesitate to call us at 1-877-748-2884 or email us at info@localhost.

Of course, a strong company website will require a few other very important components. A catchy URL, for example, is a good start. In most cases, your website address will be the name of your company. But what if your company name is pretty lengthy? Is there another way to ensure that your website will be remembered? For example, the Canadian POS Corporation URL is www.www.cdnpos.com.

Here are three more essential pieces of a good company website:

1. Clear and readable copy. Don’t inundate your website’s visitors with jargon that only members of your company will understand. It’s important that the copy on your site is readable and inviting to the average everyday person. It’s also integral that you identify your target audience when constructing the text for your site, so that it clearly communicates to the people who are most likely to support your business.

Your text, by the way, should include plenty of keywords that will help to increase Search Engine Optimization. “Search engine optimization is the process of adding certain keywords, title tags and other key phrases to your websites pages, posts (if you have a blog) to drive traffic to your website,” explains Kim “The Chic Geek” of Small Business Sense, “If you are new to search engine optimization, here is a very useful guide from will help you get started with learning SEO.”

2. Social media integration. Unless you’ve been living under a rock, you’re well aware of the popularity of social media. Today, it isn’t enough to simply post updates on your website about your business. You’ll need to be active on the Facebooks and Twitters of the world too. This will only boost the amount of awareness your brand will accumulate. Social media platforms get people talking. So get people talking about your business on social media!

“There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of marketing your business,” writes Lauren Drell on Mashable.com, “Integrating these platforms into your website will help boost your SEO, improve your business\’ footprint on the social web and build your following across numerous social platforms.”

3. Contact information. Although this tip should be a no-brainer, it’s important to note that many people are still interested in the tried-and-true methods of communicating with businesses. If they prefer to pick up the phone and call you or, better yet, visit you in person, you’ll want to make sure that your website lets them know how. The last thing you want is to be passed over by a customer who feels that finding you is proving to be too difficult.

“Have you ever visited a website, and you had a hard time finding the site owners or company’s contact information?” asks Kim, “Isn’t that just the absolute worst? Contact information including your phone number, email addresses (and) fax number should be easy to find in case customers interested in reaching out to you regarding your services will be able to without having to dig through page after page to find this information.”