Are you making your products and services available to your customers through your company website? If not, you’re missing out on some serious revenue! It’s 2018. It certainly doesn’t take the holiday season for online shopping to be a popular activity amongst Canadians. Shoppers all over the country are on the internet each and every day hunting for deals, comparing prices and making purchases. Isn’t it time you take advantage of that?
Here are three reasons why your business needs to open an online store right away:
1. It will help you to outshine your competitors.
Don’t think for a second that your competitors don’t already have their own online stores. Opening one up for your business will help you to not lose too many customers to the companies you’re competing with. However, your online store will do more than just that. It will give you an opportunity to present your brand to internet users in a uniquely engaging way.
“With your own online store, you can customize it to reflect your unique business image,” explains Amirul Mokhtar on EasyStore.co, “You can even use your own custom domain. This creates an ever lasting impression to those who visit your site. It’s great to be in your customers’ and potential customers’ minds. It will be much easier for them to come back to your site and even tell their friends about you.”
2. It will help your company to stay relevant.
Perhaps, we should have stated this off the top. In 2018, a business that doesn’t sell its products online can be perceived as a bit behind the times. At the very least, your company needs to have a regularly updated website to not be considered obsolete. However, with an online store, you can increase the flexibility your brand has. For example, it’s a lot easier to “restock the shelves” of an online store than it is to make changes at your brick-and-mortar location.
“An online store can be updated instantly and as often as you like,” points out Yell.com, “For example, to promote a ‘deal of the day’ on your front page, without the need for expensive printed display material.”
3. It will encourage repeat business.
A top objective of all business owners should be to not just attract new customers, but to keep those customers coming back. Securing repeat business requires a lot more than simply selling high-quality products at competitive prices. It also entails an incomparable customer service regimen and unbeatable customer experiences. Mokhtar notes that when customers make purchases from your online store, their information is automatically recorded.
“You can link (that) information with email marketing tools and send newsletters about new promotions or new products to your customer database,” he informs, “Since you have a website, you can use tracking scripts such as Facebook Pixel to capture your website audience and target them with ads.”
Contact Canadian POS Corporation to learn how you can get an online store opened for your business right away. For information about our secure e-commerce solution, call us at 1-877-748-2884 or email us at info@localhost.