3 Reasons Giving Gift Cards Is Better Than Cash

You’re a business owner. But you’re also a customer. So, obviously, you know what it’s like to get both good and bad customer service. As a result, you should be implementing all of the different things you enjoy as a customer into your practices as a business owner. How would you feel if you were in the position of your customers? If the answer is in and around the area of “excellent”, then you’re certainly doing a good job.

In addition to excellent customer service, it’s important to be able to meet the needs of your customers. Do you always have enough of your most popular items in stock? Are you offering the payment options that they’re looking for? Are you making it easy for people who may not like shopping to shop at your place of business? Speaking to that last point, you should consider how beneficial it would be to offer such individuals the ability to buy gift cards from you.

Whether you buy gift cards or not yourself, it’s important to note that they are widely popular among the buying public. They make gift-giving so much easier on those who aren’t sure what to buy the loved ones that they are celebrating. When you offer gift cards in your store, you reap the benefits of being able to make money for items you haven’t yet sold. Gift cards have often been accused of being impersonal items. But they’re actually a lot better than giving cash as a gift!

Here are three reasons why:

1. Gift cards are more personable than cash. Perhaps HubPages.com puts it best when they write “nothing says ‘I know absolutely nothing about you’ more than giving pure currency.” The site points out that gift cards “bridge the gap between giving money and giving a gift”, allowing gift-givers to prove that they can still put thought behind a gift that was easy to buy. Generally, a person should, at the very least, know what store the gift recipient likes.

2. Gift cards reflect the “thought” behind the gift. To reiterate the previous point, when a gift-giver takes the time to discover and acknowledge the tastes of the gift-recipient, it shows that there was thoughtfulness behind the choice of buying a gift card. Cash may communicate the “I couldn’t be bothered to think about this” approach. “If you want to come off as someone who cares, a gift card might be better than cash,” says HubPages.com.

3. Gift cards are less dirty than cash. This may sound like a strange benefit, but it’s certainly true. Cash gets passed around from person to person so it’s impossible to know just how many hands have handled it. “In other words, giving someone cash as a gift is similar to giving someone a used product,” says HubPages.com. Gift cards, on the other hand, represent brand-spanking-new items that have never been used before!

Make life easier on your customers. Consider what it would be like to be a customer of your store. Wouldn’t it be great to be able to buy gift cards from your business? Gift cards are known for being able encourage repeat business, attract new customers and boost sales all year long. At Canadian POS Corporation, we offer our clients the opportunity to sell gift cards. For more information, call us at 1-877-748-2884 or email us at info@localhost.