Can your customers buy your products directly from your website? If not, you’re certainly missing out on countless sales opportunities. In the year 2017, consumers are quick to jump online to both research products and services and make direct purchases. This isn’t to say that most people are done with the actual-shopping-in-person experience. It is, however, important to note that online shopping is a continually growing trend.
In fact, many people see online shopping as a “saving grace”. Here are three reasons why:
1. It saves people money.
Numerous online stores offer special discounts that are only available on the internet. By utilizing “online only” sales features, many companies significantly boost their sales numbers. On QuartSoft.com, Renita G explains why the vast majority of online stores offer prices that are much lower than what is found at physical store locations.
“There are a few reasons for this,” she explains, “The first is because many people use the Internet to find cheaper items. Online business owners understand this. They will usually reduce their profit margin to get more customers. Another reason is because you can easily browse through dozens of different websites to find the best price. You can do the same at a mall, but it would take about an hour or longer.”
2. It saves people time.
You know what they say – time is money. And when your business offers people the opportunity to shop from the comforts of their own homes, it means that they don’t have to shower, get dressed, get in their cars, drive to your business location, find parking, enter your store, browse for the items of their choice, go to the checkout counter, pay for their purchases and then return home. Long story short – having an online store saves a ton of time!
“You no longer have to get in your car and have to drive to the mall to shop,” affirms Jhelen Ramirez on Quora.com, “There are no lines and you can come back to your cart whenever you want.”
3. It saves people hassle.
Who doesn’t enjoy shopping in their pyjamas? Online shopping is shopping made easy. A person literally doesn’t even have to get out of bed to go from one store’s site to the next in order to browse items, compare prices and land on purchase choices. Renita G reminds us that online shopping allows customers to shop at any time they like. With an online store, there is no such thing as business hours – it provides customers with round-the-clock access to your goods.
“It’s…convenient because you don’t need to wait for the store to open,” she writes, “If you work irregular hours or are very busy, then you probably don’t have the time to visit the store. Shopping online allows you to buy things without hurting your schedule.”
Ramirez also points out that investing in an e-commerce solution enables your business to virtually open its doors to customers worldwide. “Online shopping allows you to shop from any vendor, at any time, anywhere in the world,” she notes, “Virtual window shopping enables all users to shop at their leisure and across multiple marketplaces.”