In 2015, it should go without saying that every company needs a good website. And that goes for small businesses too. Small business owners should never assume that there is such a thing as “too small” for the internet. In fact, they should probably be even more insistent upon having a strong online presence than larger corporations that can afford elaborate advertising campaigns. Do you have a business website?
Chances are that if you are a small business owner in Canada, you likely have a company website up and running. If not, it’s definitely time to get one in the works! However, if you do have a website, is it providing your business with the necessary traffic it needs to make money? What are the key factors in a successful small business website? Obviously, it requires some important components.
Here are three small business website must-haves:
1. Pertinent company details. The second a visitor arrives on your company website, he or she should be able to get a clear understanding of what your brand is all about. Both your text and images should be strong examples of your company’s prowess within its industry. For example, if you own a restaurant, your website should immediately showcase some of the delicious dishes you have to offer.
On Mashable.com, Lauren Drell explains further. “Depending on your business, you should have a few things on your website that fall into the realm of ‘information’,” she writes, “We know restaurants need a menu and a list of locations (ideally with directions or a map), but every industry has its necessary items…If you work in the service industry and have a business that relies heavily on customer service and referrals, put some testimonials on your site.”
2. Mobile capabilities. These days, the internet is certainly not restricted to desktop computers. In fact, it can be argued that the majority of web users, these days, are surfing the net using their smartphones and tablets. It’s important that your website is compatible with such devices so that it is as easy to view and navigate on them as it is on a standard computer. Kim “The Chic Geek” of Small Business Sense makes this point clear.
“Did you know 9 out of 10 mobile searches lead to action?” she asks, citing SearchEngineLand as a source, “As more people continue to use their smartphones, tablets and other mobile devices to browse the internet, it has become increasingly important to create a website that operates on multiple platforms.” Drell agrees. “Your website better be readable on handheld devices,” she insists.
3. An e-commerce solution. What’s the point of having a business website if it doesn’t help to increase your sales? And what better way to increase your sales than to have customers buy directly from your website? If you haven’t yet adopted an e-commerce solution, it’s definitely time to look into this very lucrative feature. Canadians love shopping online. Why shouldn’t they be able to shop on your website?
At Canadian POS Corporation, we offer an excellent e-commerce solution that enables you to easily and securely accept and process all credit cards from your website. That includes Visa, MasterCard, Discover and American Express. As well, with our secure real-time transaction processing and advanced risk management tools, you will be able to protect your online business from fraud. For more information, call us at 1-877-748-2884 or email us at info@localhost.