In 2016, the average consumer is incredibly savvy. These days, shoppers have various ways of attaining enough relevant details about their buying options to help them make much more informed decisions than ever before. A quick hop on to the internet will often give would-be customers adequate information about the products and services that interest them. As a result, most people don’t just go shopping – they browse and compare prices first.
This is why it’s so important to find new and inventive ways to attract the modern day consumer. He/she knows what his/her options are and will not settle for less-than-stellar items or customer service. As a business owner, it’s incumbent upon you to find ways to impress shoppers so that they are less likely to visit your competition – and more likely to visit you.
So what are the best ways to impress the modern day consumer? Here are three ideas:
1. Get in tune with their likes and dislikes. What really makes the members of your customer base tick? It’s truly important that you know the answer to that question. When you’re able to satisfy both their immediate and long-term needs, you will have secured yourself many loyal customers. Ask probing questions to customers who visit your store. Go online and get involved in social media conversations that are relevant to your industry. Again, the more you know about your customers, the better you’ll be able to serve them.
On BusinessKnowHow.com, Bob Nelson highlights the importance of understanding your customers. “Make it your business to give your customers what they want, and they will do business and buy from you,” he advises, “The products and services you provide should reflect your customers needs and wants. Think in your customers\’ terms; buy, show, sell, and say things that interest them, not just what interests you. Remember, it is the customer that determines whether or not you succeed.”
2. Keep in touch with your customers after they’ve made their purchases. Don’t assume that just because you’ve processed a sale, that the customer who made the purchase will be back. How do you know if he/she will even be satisfied with what was bought? Calling or emailing your customers after the fact is a great way to both show you care and learn more about how to please the supporters of your business. Following up will provide you with great insight on how to spawn a growing loyal customer base.
On BagsAndBowsOnline.com, Brian Morris suggests that you don’t just follow up with your customers, but that you reward them for their support. “Rewarding customers for their loyalty is a great way to build relationships and earn more sales,” he writes, “Send new customers a special gift, such as a ten percent off coupon (which you can track), to encourage them to visit again.”
3. Highlight that your brand is plastic-friendly. It should come as a surprise to no one that Canadian shoppers enjoy paying for their purchases with plastic. For many years, they have proven that they are among the heaviest debit card users in the world. Canadians also love using their credit cards. Between all of the rewards points that they collect and the ability to extend payment on their balances, credit cards give shoppers a wide range of benefits that cash simply cannot.
At Canadian POS Corporation, we offer Canadian business owners the ability to accept all credit cards and debit cards as methods of payment at the most affordable rates in our industry! Contact us today and be sure to ask about both our Countertop and Wireless POS terminals. Please don’t hesitate to give us a call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.