If you’re a retailer who doesn’t allow customers to purchase directly from your company website, you’re missing out on a lot of revenue! As we pointed out in our last blog, there are numerous benefits to allowing your customers to make purchases from you online. Among them is the fact that you’ll simply make more money by expanding your buying audience. In today’s blog, we’ll list a few more reasons you should open up your online store right away.
Here are four:
1. E-commerce turns customers into advertisers. One of the greatest aspects of online shopping is the fact that it encourages internet users to share their opinions about the companies they do business with. Not only are most people quick to reveal their experiences via social media, but many choose to write customer reviews directly on the websites they make purchases from. When other online shoppers read positive reviews, they make for unbeatable referrals.
According to Brianna Wills on Medium.com, customer reviews can significantly boost sales. “With lots of customers’ reviews and product ratings, you can easily increase your sells as new customers find that your products are good and effective,” she informs, “Make sure that you mention your clients’ testimonials, reviews and product ratings as such things can help your new customers to purchase your products.”
2. It will save your company money. One of the best ways to make more money is to save it while operating your business. By having an online store, you can save on the cost of shipping products to your store, which effectively becomes a “middle man”. Shipping products directly to your online customers helps you to lower overhead costs and manage inventory a lot more effectively. Sahra Ashton explains this benefit on Business2Community.com.
“Running an ecommerce store can actually save you money,” she states, “How? With a web-based management system, you can automate inventory management and decrease the costs associated with it. Also, running an ecommerce store doesn’t come with the same overhead costs as a physical store. The additional profit that is made from reaching more customers will offset any initial setup costs.”
3. It keeps your store open around the clock. Another great way to make money is to never close your doors to the public. And while this isn’t exactly feasible with your physical store location, your online store remains open 24/7. Naturally, this gives online shoppers the opportunity to make purchases whenever it is convenient to them. An online store allows you to sell products with fewer limitations.
“One of the most important benefits that ecommerce merchants can enjoy is store timings are now 24/7/365 as they can run e-commerce websites all the time,” says Wills, “By this way, they can increase their sales by boosting their number of orders. However, it is also beneficial for customers as they can purchase products whenever they want no matter whether it is early morning or mid-night.”
4. It helps you to keep up with the competition. “More than 80% of the online population has used the Internet to purchase something,” writes Ashton, “Your customers expect you to be available, and this presence allows you to keep up with the competition. Otherwise, your audience will be flocking toward your competitors to make an online purchase.” The last thing you want, of course, is to lose customers to your competitors.
At Canadian POS Corporation, our incredible e-commerce solution provides our customers with a safe and secure way to sell their products online. Turning their websites into online stores, our e-commerce solution accepts all major credit cards, giving our clients the ability to significantly increase profits. Contact us today to learn how you can open your online store! Call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.