In our last blog, we pointed out a number of ways that you can better your business in 2016. After all, this is what is on the mind of business owners all over Canada. With every new year comes New Year’s Resolutions. And, at Canadian POS Corporation, we feel that it’s important to help our clients achieve the goals set out in those resolutions. So, with that, here are four more ways to better your business this year.
1. Expect mistakes. Nobody’s perfect. And that includes you! It’s important to remember that. Too often, business owners lose sleep over their poor decisions. But they’re bound to happen. So, the key is to quickly re-focus and learn from those mistakes so that they’re not repeated in the future. On Entrepreneur.com, Sherrie Campbell explains how important it is to expect the mistakes you make before you make them.
“Every expansion plan has flaws,” she asserts, “Expect to make mistakes along the way. Do not let your fear of making mistakes stop your desires for growth. To get the kind of expansion you are reaching for it will require discovering the flaws in your expansion plan. These flaws help you to know exactly what in your plan or in yourself needs fine tuning. These mishaps are your greatest gifts.”
2. Include an informative and entertaining blog on your website. A lot of business owners really underestimate the importance of a well-written blog. First of all, it adds relevant and interesting content to your website. This gives internet users many new reasons to visit your site on a regular basis. Secondly, it helps for your site to get picked up more often in search engines. This turns more online visitors into paying customers.
On JimsMarketingBlog.com, Jim Connolly writes that blogs need to be written in such a way that they encourage regular readership. “If you write a blog or newsletter, ask yourself this question: Are you building a tribe or are you writing drive-by content?” he poses, “Almost everyone gets this wrong.” If you’re not much of a writer yourself, it would be a great idea to hire a professional blog writer.
3. Be prepared for challenges. Whoever said that running a business was easy? The fact that it isn’t is something you likely know already. Making changes to your business in an effort to foster growth isn’t going to be easy either. But when you face challenges head on – expecting them before they come – you’ll be better prepared to meet them and overcome them. Campbell writes that expecting challenges is one way to achieve business success.
“Expansion is just that. It is stretching, bursting, hurting, growing and accelerating,” she describes, “Never get into the idea your expansion plans should be easier than they are. Expect them to be arduous. Success doesn’t come easily or quickly. Climbing to the top has to be intentional. It doesn’t just happen. You have to create your own luck and opportunities.”
4. Sell gift cards! Yes, the holiday season is over. But that doesn’t mean that the need for gift cards is gone. Canadians buy gift cards all year long. Is there a more perfect gift? One item that will definitely not be returned this new year is the gift card. It allows for a recipient to purchase anything he or she wants. Give this benefit to your customers. Order yours today from Canadian POS Corporation!
For more information, call us at 1-877-748-2884 or email us at info@localhost.