Your business needs you. It’s no different than your child. You need to nourish and help it to grow. As a business owner, one of the many ways you do this is through advertising. This, of course, takes a lot of time, effort and money. Naturally, you want it all to be worth it at the end of the day. And being worth it means getting more customers into your stores and more money into your pockets.
While many entrepreneurs are successful at marketing their brands, there are still some who miss out on maximizing their customer bases. Canadian shoppers have proven that they prefer payment options. So while it’s important to advertise in order to get shoppers to visit your place of business, it’s just as important to ensure that they enjoy their shopping experiences with you.
It has been proven time and time again, that when consumers are given the opportunity to pay with their Visa, MasterCard and Interac cards, their shopping experiences are exponentially better. They’re not worried about carrying around a lot of cash or being unable to afford their big ticket items. This is especially important during the upcoming holiday rush. As you may have guessed, there are many reasons to accept plastic.
It boosts sales. Cash only businesses miss out on customers who prefer to pay with credit and debit cards. And, in Canada, that’s a lot of people! The more customers you turn away, the less money you make. That’s an obvious statement, is it not? When customers are given the freedom to pay with plastic, they have proven that they are more comfortable buying more than they would if they could only use cash.
It legitimizes your business. When you accept credit and debit cards, it enables you to display the logos of the aforementioned cards at your cash register. You can also display them on your website and other promotional materials. This tells shoppers that you are an upstanding, professional organization and it helps them to build trust in your brand. If they trust their credit card companies, they’ll trust those who accept them.
It levels the playing field. Let’s be honest. Your competition is likely accepting Visa, MasterCard and Interac cards. Don’t let them swipe your sales simply because they are swiping cards and you aren’t. You should be able to outdo your competition based on the quality of your products and the excellence of your service. Don’t let your lack of payment options cause you to lose the battle within your industry.
It encourages impulse buying. Customers are given credit lines by their credit card companies. This, of course, gives them the option to pay for their purchases over time instead of all at once. Because of this, there are things that they may buy from you that they wouldn’t if they were forced to cough up the dough right away. Impulse buys will increase your sales if you accept the plastic that allows people to do it.
Getting set up with a POS terminal is quick and easy. In fact, even if you already accept plastic but you would like to upgrade from your current payment provider, Canadian POS Corporation can have you all set up within days. Simply contact us at 1-877-748-2884 to begin reaping the many benefits that come with offering your customers the option of paying with their credit and debit cards.