This week, the Canadian POS Corporation Blog has been focused on the concept of online shopping and the importance of Canadian business owners adopting e-commerce solutions. As you can imagine, there are numerous benefits of e-commerce for small businesses. In today’s blog, we’ll take a look at six of the main ones.
1. It’s a cost-effective way to increase sales. When you decide to sell your products online, you don’t have to worry about finding additional floor space to display your items in your store. As web developer, Salvador Briggman points out on his website, “without a physical storefront, you won’t incur rental or management costs. Your only costs will be the software you use to set up the online store, labour, and any money spent on marketing or advertising.”
2. It enables you to make sales around the clock. Online shopping isn’t at all affected by your store’s operating hours. When your website enables shoppers to make purchases, you’ll literally be able to make money in your sleep! “Your business would have a store open 24 hours a day, 7 days a week, 365 days a year,” points out Neil on LimeCanvas.com, “Each page on your web store, a sales person who doesn’t need breaks or holidays!!”
3. It helps to build search engine traffic. As we’ve established, Canadian shoppers love to browse online. But when they can come to your site to make purchases, Google searches will end up pointing a lot more people in your direction. “Rather than constantly pushing out marketing messages and trying to attract people to your store, a search engine will pair a customer’s search queries with products and information that exists online,” informs Briggman.
4. You invite a worldwide customer base to shop with you. In addition to no longer being relegated to regular business hours, online shopping provides business owners with the opportunity to reach foreign markets. “How likely is it that a new customer is going to phone you from Germany and buy something you sell over the phone?” asks Neil, “Not likely at all. However, with a web store it’s entirely possible that that same person could find you online and order.”
5. Consumers are bound to spread the word via social media. People love to share the news about the brands that they’ve “discovered”. And nowadays, there are few avenues more popular than social media accounts to frequently communicate with others. “Everyone has the ability to speak their mind or recommend products to their friends on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and more,” Briggman reminds us.
6. It helps you to increase profits. “The math is different, however your costs to sell each stock item goes down dramatically once your web store becomes established and you start to see decent traffic volumes,” Neil points out, “By consequence you should be able to make a higher margin, even with the slightly lower sale price you will almost certainly need to offer online.”