In today’s business world, it doesn’t matter what type of company you own, customers all want the same thing – convenience. This has been a theme throughout many a blog, here on the Canadian POS Corporation website. And that’s because it’s true. Your customers want their lives to be made easier. And when you accept their Visa, MasterCard and Interac cards as methods of payment, you are making their lives easier.
There are numerous benefits to accepting plastic at your place of business. In today’s blog, we’d like to remind you about a few of those reasons. Keep in mind that each reason will demonstrate a benefit for your company – all the while proving to your customers that making their lives easier is what your business is all about. Let’s take a look at those reasons, shall we?
No more searching for change. By accepting credit and debit, you save yourself time and money. How so? You reduce the amount of time that each customer has to take at the checkout. As far as you should be concerned, gone are the days when customers had to fumble through their pockets for exact change. How does that save you money? With less cash in your register, there is a lot less money that can be stolen from you.
Attracting new customers. There are so many of our clients who have told us that before accepting Visa, MasterCard and Interac cards, that they were forced to turn customers away. The bottom line is that Canadian shoppers prefer using plastic over cash. So when you give them that option, they’re bound to visit your store more often. You are also likely to get those customers that you used to have to turn away.
Increasing your sales. Many studies have shown that the more customers use plastic to pay for their purchases, the more likely they are to spend more money. It’s just a fact that comes along with the way the credit and debit cards work. When you’re not worried about exact change, you’re also generally not worried about whether or not you can afford additional charges. This works to your advantage.
Building customer loyalty. Remember that whole convenience thing? Accepting credit and debit means adding an extra reason for customers to be loyal to your brand. Shoppers appreciate fast and flexible ways to pay for their purchases. Paying with plastic also helps most consumers to earn points and other rewards offered them by their credit card companies.
Adding value. The last point brings us to our next point. When you allow your customers to pay with their credit cards, you are adding value to their purchases. With cash, they simply get what they pay for. With credit cards, they get what they pay for plus the added bonus of earning points that can be put towards other purchases. In most cases, the rewards are travel based. Who wouldn’t take advantage of that?
Easy set up. At Canadian POS Corporation, we can have you all set up with a new POS terminal within three days. It’s that simple. It doesn’t matter if you wish to upgrade from your current payment provider or if you’d like to begin accepting Visa, MasterCard and Interac cards for the first time. Simply give us a call at 1-877-748-2884. We look forward to helping you take advantage of all the benefits mentioned today very soon!