It’s all about marketing. It’s all about getting the word out. It’s all about letting your customer base know about your fantastic new promotion. These would be the responses to the question “How can I be successful selling gift cards to my customers?” As we’ve been blogging about all week, gift cards make the perfect gifts. And with the holiday shopping season in full swing, there is no better time than now to sell them.
But what if you’re selling gift cards for the first time? Some business owners may have concerns that their gift cards won’t sell if their customers don’t know about them. Well, of course, the same can be said for just about any product or service that you sell. So it’s important that you find ways to promote your gift cards. On MarketingPotential.com, a list of suggestions is provided.
Post signs by the cash register and throughout your store. There’s nothing like some good old signage. If you’re new to selling gift cards, the first thing you’ll want to do is display signs all over the store that promote them. As soon as someone enters the doors of your place of business, he or she should know that gift cards are available. They will become big hits in no time.
Mention them in your newsletter. So how do we get people to walk through those doors to begin with? After all, it will be important to market this new product of yours so that people are encouraged to visit you to begin with. Using your online sources will always be recommended. So first things first – make contact with the people who already support your brand through your email newsletter.
Talk about it on your website. There is no shortage of online opportunities to promote your brand. And when it comes to marketing your gift cards, this is no exception. Be sure to clearly display this new promotion on your website and never leave out your social media pages as well. Facebook and Twitter are ideal sources to get the word out about your new gift cards.
Give online buyers a chance to add on a gift card or certificate to their purchase. Do you sell your products and services online? MarketingPotential.com suggests that you not wait for people to visit your store’s location to get gift cards, if that’s the case. Sell your gift cards online. There’s no question that this will increase the number that you sell to customers who prefer shopping using the internet.
Call up your clients and tell them about it. Sure, we live in an internet-crazed world. But the good old telephone is just as useful as it ever was. Have you developed strong relationships with some of your best customers? There’s no reason to not give them a call to wish them all the best for the holiday season. And while you’re at it, be sure to inform them of your new gift cards!
Use them as bonuses, incentives and rewards. A great way to thank your best customers is to offer your gift cards as gifts themselves. Keep in mind that the more you do for your clients, the more they will support your brand. And that means referring it to others. This holiday season, don’t go without selling gift cards to your customers. To order your gift cards today, call Canadian POS Corporation at 1-877-748-2884.