It’s all about customer service. Ask any customer what is most important to him or her about an experience with a business, and this is the most popular answer. Why? People place a lot of significance on the ways that they are treated. If your products and services are great, but your customer service is lacking, you are bound to lose customers. This is widely known.
As we’ve blogged about in weeks past, one of the biggest factors in what makes or breaks a customer relationship is the concept of convenience. The more convenient you make things for your customers, the more they will love your business. This is why accepting Visa, MasterCard and Interac cards as methods of payment at your company is so important.
Providing your customers with such payment options provides a convenience that they are not soon to forget. We have had many clients inform us that they used to have to turn away customers who didn’t have enough cash to pay for their items. Since installing POS terminals, that has all changed. New payment options provide a convenience that significantly improves customer service.
Lack of Payment Options. At Canadian POS Corporation, our terminals accept the above mentioned cards in addition to American Express and Discover. This greatly pleases a wide range of customers. As we’ve come to discover, customers hate it when you don’t provide them with this range. One of our clients commented on this last week. A customer himself, it displeases him to have his options withdrawn.
“This grocery store in my area only accepts one type of credit card,” he informed us, “They have some deal with them, I guess. It’s annoying because I don’t carry that credit card so I’m forced to use my debit card or pay cash. This means I lose out on the points that I would be collecting on my credit card. I’m considering not returning. I’m glad I don’t do that to my customers.”
Long Line Ups. Another thing that customers hate is waiting in line for too long. Everyone is busy. Everyone has some other place to be than the long line up in your store. Accepting plastic helps you to speed things up as they make payment processing a quick interaction. When people are waiting in line for too long, they get frustrated. They also begin to think of other places that they may prefer to shop.
The bottom line is to not disappoint your customers. As SignificantFeelings.com reports, “A recent survey by ClickFox took a close look at what the repercussions are of a bad customer service experience. While 52 percent of disgruntled customers spout off to family and friends, an even more astounding 32 percent altogether will stop doing business with the company that wronged them.”
In addition, the website reports that many customers take to social media to air out their displeasures. And apparently more than 60 per cent of consumers are influenced by such comments. Give your customers the convenience of paying with plastic. That’s surely one way to keep them happy. Start today or upgrade by calling Canadian POS Corporation at 1-877-748-2884.