Gift Cards Are Simply Good For Business

Last week, we blogged about the fact that, with Valentine’s Day approaching, a lot of gift cards were bound to be sold. Our “Gift Cards Top Men’s Valentine’s Day Wishes” blog also pointed out that men have no problem receiving gift cards to their favourite stores as gifts. But do women love them just as much? Interestingly, our blog stirred up a bit of a discussion among some of our colleagues last week.

“I have no problem receiving a gift card,” commented one of our female friends on the subject, “As long as it’s for a place that I really like, then I consider it to be a thoughtful gift.” The idea of a gift card not being “thoughtful” is one of the reasons that people tend to not enjoy receiving them. However, our group of colleagues was not deterred by such an idea. In fact, they mostly conveyed quite the opposite.

“I actually love them,” said one of our male friends, “Think about it. You can’t go wrong with gift cards. They let you get what you want. You don’t have to worry about feeling bad if you get a gift you don’t like and pretending you do like it. I’d rather go into a store with a card and pick out what I really want. To me, that’s what makes gift cards the best. Simple and easy. It makes shopping a lot easier too.”

The “makes things easy” trait of gift cards is another reason that they are so popular among shoppers. People with busy schedules don’t have a lot of time to shop. So when they run into a store looking for gifts, finding gift cards makes the entire experience incredibly stress-free. “If it were up to me, I’d only buy gift cards,” another friend half-joked, “There’s no such thing as a wrong size or colour. You can’t go wrong.”

So how could you go wrong selling gift cards at your business? If you’re yet to offer them as an option to your customers, you could be losing out on a lot of sales. At Canadian POS Corporation, we provide our clients with opportunities to sell gift cards to their customers. And, in case you weren’t sure just yet, gift cards provide a long list of benefits. Not the least of which is the fact that they will attract more customers into your store.

Gift cards have long been known to give people reason to sample your business. When they are given out as gifts, they are essentially seen as recommendations. Each time a person arrives in your store with a gift card, there is a chance that you’ve gained a first-time customer. It’s important to provide the type of shopping experience that encourages that person to become a loyal customer.

And what happens when more customers start entering your store? You make more money, of course! An increase in sales and profits is yet another great reason to sell gift cards. Reports indicate that customers tend to spend upwards of 25% more than the value of their gift cards. No matter how you slice it, the purchase is discounted for the recipient. But you end up making more money as a result!

Contact Canadian POS Corporation to order your gift cards today! Give us a call at 1-877-748-2884! Clients who have joined the gift card-selling trend have greatly enjoyed it. “It makes me feel more professional actually,” commented one of our clients recently, “I think customers are impressed when they notice I have them. I’ve been selling quite a bit and it’s great because I get the money before the product is even sold. Everyone should sell gift cards.”