With May finally here and the weather warming up all over Canada, you can bet that more Canadian shoppers will be out and about hitting the malls in the months to come. That doesn’t mean, however, that online shopping will cease. Although heading to the internet to make purchases is a huge end-of-year holiday tradition, online shopping remains a popular activity all year long.
What sets your company’s online store apart from all the others? In order to ensure that your customers aren’t forgetting your brand, it’s wise to invest some time and money into a few online marketing strategies. That way, you’ll be able to bring greater attention to your online store. And that, of course, will lead to greater sales!
Provide high-quality content on a regular basis.
At Canadian POS, we keep our blog regularly updated. In fact, we endeavour to post no less than three new blogs each and every week. The reason we do that is several-fold. First, it ensures that our site is never stale. Internet users will always find fresh content when they visit. Second, it helps for our site to remain high in search engine rankings. And thirdly, it gives people reasons to keep coming back. Providing high-quality content regularly is a great way to encourage repeat business.
“Creating high-quality content is important whether it’s a company blog or a product description,” insists Kaumil Patel on GreenGeeks.com, “It’s all about engaging the audience and giving them what they need: information. This information needs to be delivered in a way that keeps readers connected. Avoiding text blocks, separating points with headers and keeping the language easy to absorb is only the beginning.”
Work your social media accounts.
In your mind, your company website and your social media accounts should be holding hands. One cannot live without the other. With that mindset, you’ll never forget to plug your latest deals, discounts and events on social media. You’ll also ensure that your social media accounts are regularly updated with posts that contain links back to your online store. Utilizing today’s most popular ways to spread information is vital to the success of your online business.
“Social media platforms have highly engaged audiences,” states the editorial staff at WPBeginner, “Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users. With so many users, social media platforms bring great opportunities for business.”
Being mobile-friendly is a must.
If your site is difficult to navigate on a smartphone or tablet, you’re shooting your business in its proverbial foot. Today, people surf the internet on mobile devices more than they do on their desktop computers. According to Patel, “more than 54% of people browsing the Internet are doing so from smartphones and tablets. If your site isn’t responsive or has a mobile variant, you may alienate more than half of your consumers.”
Are you taking advantage of the popularity of online shopping? Contact Canadian POS today to learn all about our safe and secure e-commerce solution! Call us at 1-877-748-2884 or email us at info@localhost.