We hate to say it. But it’s inevitable. September is coming. And that means that summer will be wrapping in up in a few short weeks. Of course, the official end of summer takes place on September 22nd when the fall season officially gets underway. But the day when the kids are back in school – the day after Labour Day – is usually acknowledged as the end of the summer vacation.
So what does the impending end of summer mean for your business?
Well, we suppose it all depends on your industry. Clothing stores, for example, are definitely going to want to start putting out long-sleeved shirts, sweaters and jackets on to the sales floor at this time. It’s important to remember that most Canadian shoppers are quite savvy. They don’t wait until the last minute to grab what they need for the start of a new season. Instead, they plan ahead.
If you still have summer-themed goods for sale, it’s probably a good idea to begin discounting them as the demand for such items has likely declined by now. Fall-themed items, on the other hand, are about to be in high demand, if they aren’t already.
How can you get a leg up on your competition?
It may be a good idea to establish a “Getting Ready For Fall” sale to attract as many forward-thinking shoppers as possible. While you’re at it, a “Lots Of Summer Left” sale may also be just as effective. There are many weeks of warm weather left (hopefully!). Take advantage of those who still require warm weather goods to help them enjoy the rest of summer.
You’ll also want to make sure to acknowledge all of the upcoming holidays that the fall season comes with. Not only should you have a Labour Day sale, but once fall hits, you’ll want to advertise your store around Thanksgiving and Halloween. No matter what type of business you run, it’s wise to, at the very least, decorate and offer special perks to those visiting your store when these occasions are approaching.
This is not just important for stores that sell food, decorations, costumes and other items that are directly connected to Thanksgiving and Halloween. Even a day spa can offer up “scary savings” on some of their treatments in order to boost sales during October. It’s all about being creative and spending your advertising dollars in the right places.
How can investing in e-commerce boost sales this coming fall?
We all know what happens when the summer transitions into fall – the weather changes. And when the temperatures dip, consumers are a lot less likely to leave their homes in order to go shopping. As a result, it’s a great idea to allow your customers to shop from the comforts of their own homes. If you’re yet to invest in an e-commerce solution, doing so before the end of summer can work wonders for your business!