It’s July! The kids are all officially out of school for the summer. It’s a time of year that the majority of students absolutely love…their parents, on the other hand…not so much. As a business owner, you should relish in the fact that you have access to a much wider customer base during the summer.
Young students with access to disposable income are far more likely to spend time shopping during the summer than at any other time of the year. How can you take advantage of that?
Remember – everyone loves freebies!
A great way to entice young shoppers who don’t have any school to worry about for two months is to offer special giveaways. Who doesn’t like getting something for free? Students looking to enjoy the summer are often eager to find bargains. If you can launch a campaign that enables young consumers to sample your products for free, you’ll help your business to open itself up to a wide range of new customers.
“Who doesn’t like free stuff?” Alex Clem reiterates on Shutterstock.com, “Giveaways are a tried-and-true method of increasing consumer engagement. Boost your social media following and gain new email leads by offering free items or experiences that are worth getting excited about.”
Get super savvy on social media.
You know where the young people are, right? Social media remain all the rage. And with students having more time on their hands between now and September, you better believe they will be all over Instagram, among their other favourite social media platforms. Launch a contest on your social media channels to encourage greater engagement with a younger crowd!
“Social media contests are another popular summer promotion,” affirms Michael Chalberg of KORONA, “This drives both physical and online traffic and increases brand awareness immensely. It also gives your store the opportunity to market to travelers and tourists. Pair this with discounts or loyalty points for those who leave your retail shop a positive review on Yelp, Google or any preferred platform.”
Be where the kids are!
Perhaps the best way to grow your sales, with the help of students who are now free from their academic responsibilities, is to be wherever they are during the summertime. That entails having your business make its presence felt at summer fairs, festivals, picnics, barbeques and other fun summer events.
“Offer some promotional items that are relevant to the event or throw your own party at your retail store,” suggests Chalberg, “Make it kid and dog-friendly and people will be talking about your shop for weeks. And don’t forget back to school ideas! If your shop can make back to school shopping even a little bit more fun, the moms and dads in the neighbourhood will be pumped to mention your retail business to other parents.”
In order to make sales while at summer events, you’ll need to make use of a top-of-the-line wireless payment system. The revolutionary Poynt Smart Terminal is exactly what you’re looking for! To learn how to take advantage of it, please don’t hesitate to call Canadian POS at 1-877-748-2884 or email us at info@localhost.