For the majority of retailers across Canada, the summertime is usually a point in the year when sales are hot. However, with the coronavirus pandemic encouraging many people to say at home, rather than go out to shop, it’s wise for retailers to focus their energies on their online entities.
How has your online store been performing as of late? Now is definitely the time to concentrate on boosting your web traffic and increasing your online sales. So what should you do to take your online store to the next level?
Set up a new photo shoot.
Vivid photos are definite eye-catchers. The look of your online store needs to be intriguing. A lack of photos will not help you to keep the attention of your website’s visitors. How do the product photos on your site look? Perhaps it’s time to set up a new photo shoot to bring new life to the products you have to offer. Bright, well-lit photos of your items are a must if you want to encourage your site’s visitors to click on the “buy” button.
“Remember the old saying, a picture is worth a thousand words,” cajoles MonetizePros.com, “This is even more true for e-commerce. People remember up to 80 percent of what they see, but only 20 percent of what they read. Make sure that your product images and overall branding help people remember your new e-commerce store.”
Step up your customer service game.
It’s never been more important to put efforts into impressing your customers than right now. How easy is it to get answers to questions on your website? Launch a live chat feature on your site so that visitors can get help in real time. As well, be sure to prominently display your company’s phone number on your site so that customers can call to have their questions answered while browsing.
“No matter what type of online business you run or what specific audience you cater to, you need to provide your customers with a quality level of service,” insists AZ Big Media, “Each and every time a consumer decides to bring you their custom, you need to go out of your way to optimize their experience with you. Only then will you build a brand that is capable of enhancing your stature within your industry.”
Send out surveys to your customers.
At the end of the day, the best way to find out how to impress your customers is to ask them directly. Email surveys to your list of subscribers and ask them what they’d most like to see featured in your online store.
According to MonetizePros.com, “a great strategy for increasing customer engagement is the use of surveys. Email your customers with a survey asking them questions about their experiences with the site. Use a service like Survey Monkey. The feedback you receive will be invaluable.”
Is your company website all set up with an online shop? If not, please don’t hesitate to contact Canadian POS to learn about our safe and secure e-commerce solution! Call us at 1-877-748-2884 or email us at info@localhost.