We hate to keep saying it. But, it’s not like we have any choice in the matter. The summer is winding down. September begins this weekend and by the time it is over, school will be in. This Labour Day weekend will give us all an extra day of vacation – so that’s good. But, for the most part, the majority of Canadians are considering it a bummer that the summertime is about to transition into fall.
Let’s look at things a little bit differently, shall we? Summer isn’t over just yet! The temperatures are still expected to be warm for a few more weeks, giving us a number of bright and sunny days ahead. As a business owner, you just may want to grow the summer cheer that is dwindling within the members of your customer base. In what ways can you make the most of what’s left of summer?
Throw a sidewalk sale!
As long as you have the real estate, it’s a great idea to take your business outdoors on the warm and sunny days we have left. Bring some of your products outside and create displays that walkers-by can’t help but notice. Especially if your retail shop is located in an area where there is a lot of foot traffic, points out LSMGuide.com, an end-of-season sidewalk sale is an excellent way to attract shoppers.
“By setting out racks of clothing or tables of merchandise that’s on sale, you’ll be sure to catch the eye of passers-by,” notes the website, “An even better idea: create a special offer for customers that purchase goods at the sidewalk sale! You could offer them a small gift to take with them, or a voucher good for a discount on their next full-price purchase. (Note: don’t forget to check with your city before putting merchandise or other structures outside your shop!)”
Create an end-of-summer-themed promotion!
Not everyone is mourning the loss of summer. There are many Canadians who love the fall and look forward to the days when the leaves will change colour and the temperatures will cool down. This is something you may choose to acknowledge in your next promotion. As John Rigo insists on HireFrederick.com, your promotions need a theme as no one is compelled by bland and boring offers.
“The end of summer actually gives you a lot of room to work a fun theme,” he writes, “You can either choose to go down the route of summer-themed promotions like having promotion titles and illustrations influenced by beaches, the ocean, etc. Or you can choose a ‘back to school’ route and decorate your promotions with notebooks, pencils, apples, etc. Bottom line: get creative and have fun!”
Open your online store!
If you’re concerned that foot traffic will slow down once the temperatures drop, you’ll definitely want to inform your customer base that they can make purchases directly from your website. At Canadian POS, our secure e-commerce solution provides you with everything you need to securely accept credit cards online. With it, you can easily and securely accept and process all credit cards from your website.