It’s all about making life easier. This is what accepting Visa, MasterCard and Interac cards will do for your customers. There are several reasons to allow your customers to pay with credit and debit cards. The fact that doing so will only gain you more customers is a great one. But perhaps, none are more important than the fact that you will be making life easier for your customers.
“It comes down to customer satisfaction,” insisted one of our clients last week, “The day I started accepting plastic is the day I realized what running a business is all about. Seriously. I used to be concerned with transaction fees and things like that, but now that I see how easy it makes life for my shoppers, I can’t imagine running my business without my terminal.”
We’re all customers. So think about the convenience you get out of being able to pull out your credit or debit card. When you provide your customers with such convenience, they are only bound to continue shopping at your place of business. The acceptance of plastic, one could argue, is actually being encouraged by the Canadian government through the discontinuation of the penny.
“Since Canada got rid of the penny, people are using their cards even more,” another client reported, “I find that they don’t like searching through their purses or wallets for exact change anyway. But now I notice that sometimes charges are rounded up to the nearest penny. If a person is paying cash, they will actually have to pay extra. If they are paying with cards, they will pay the exact amount.”
Canadian shoppers are starting to get hip to the game. If you count those rounded up pennies over the course of the year, it is likely that you’ll be spending several dollars more than you would have to on annual basis. That is, of course, if you decide to pay with cash. When a customer uses his or her credit or debit card to pay for a purchase, the exact amount of the charge is owed. There is no rounding up.
“I also find that it just makes transactions quicker,” our first client mentioned, “When my customers swipe their cards, the whole process goes by quicker. I don’t have to give them any change. They don’t even have to sign a slip like they used to. I like that I don’t even have to touch their cards. They just punch a few buttons and that’s it. It only takes seconds.”
Is your business making life easier for its customers? Or are your customers having to search through their purses and wallets for exact change? Are they having to round up the amount of their transactions because they can’t use Visa, MasterCard or Interac in your store? If so, it’s time to provide them with a much more convenient and quick way to pay for their purchases.
At Canadian POS Corporation, we offer our clients top-notch POS terminals while ensuring that they receive only the best customer service. We can have your machine all set up within three days whether you are looking to accept plastic for the first time or upgrade from your current processor. It’s easy. Simply give us a call at 1-877-748-2884. We look forward to speaking with you soon!