It’s no secret that gift cards are wildly popular during the holiday gift-giving season. In our last blog, we referred to the selling of gift cards as a “no-brainer”. With so many people looking for gifts over the next few weeks, it will bring a great boost to your business to offer gift cards to its customers. There is one industry, in particular, that has always benefitted from selling gift cards.
And that would be the restaurant industry. Who doesn’t love to eat? And while taking a loved one to dinner is a great gesture, it’s not always realistic. Between coordinating schedules and deciding where to go, it can be quite the task. Restaurant gift cards, however, make meals the easiest and most sensible gifts a people can give others. People love dining out. That makes restaurant gift cards the perfect gifts.
Just last week, on PizzaToday.com, it was explained that the National Restaurant Association found that 60 per cent of people polled in a survey admitted to wanting restaurant gift cards as gifts. And, of those people, 29 per cent would be happy to receive gift cards from restaurants they’ve never been to. The website goes on to list the reasons why restaurant gift cards are ideal gifts.
People want them. Well, based on the aforementioned statistics, it is clear that they make for great gifts. In general, gift cards are excellent because they give people what they want. Restaurant gift cards do the exact same. It’s not like your card will be determining what your loved one eats – just where they eat. And restaurants, of course, have a selection to choose from. Your card makes gift-giving easy.
It gives people breaks. Who doesn’t enjoy an evening out? The problem is, dining out can get pricey. But when people receive restaurant gift cards, it cuts them some slack. Not only are they saving money on their nights out, but they get breaks from having to cook for an evening. Most people love dining out for the atmosphere and change of pace as much as they love trying new foods.
You can’t go wrong. In general, it’s nearly impossible to go wrong with a gift card. Restaurant gift cards are no exception. As PizzaToday.com explains, “sometimes people give gifts that end up being pushed to the back of a closet and never get used or they regift the at the next office Christmas party. That isn’t likely to happen with a restaurant gift card. The chances are good that the person will put that gift to use.”
They are convenient. Let’s face it. Gift cards make the shopping experience super easy. Not everyone enjoys rushing through the malls and standing in long line ups. Restaurant gift cards completely simplify the entire shopping experience. They not only save shoppers time but they save them money as well. No need to worry about shipping charges with these babies!
They are great for everyone. “One thing that we all have in common is that we eat,” says PizzaToday.com, “May not agree on the dish or our favorite restaurant, but we all eat. That makes a restaurant gift card an ideal for anyone on your list. They will put a smile on the face of family members, teachers, friends, babysitters, and others.” Restaurant owners, be sure to give Canadian POS Corporation a call at 1-877-748-2884 for your gift cards!