Selling Gift Cards These Holidays Is A No-Brainer

The holiday season is here! And one of the biggest no-brainers in the retail industry is that people will be shopping for gifts in the coming weeks, so business is about to pick up. With that said, no business owner should go without a strategy to encourage as many of those holiday shoppers as possible to visit their stores. And there’s certainly one way to guarantee that happens.

“One of the easiest ways to increase your online sales for the holidays is to market gift cards,” writes J Tolman on MivaMerchant.com, “They not only encourage purchases, but gift cards also help you to acquire new customers, keep old customers, and increase their cart size. What’s more, gift cards are one of the most popular gifts for the holidays!” And that’s where the benefits truly come in.

Yet another no-brainer in the retail industry, when it comes to the holiday season, is the fact that people love gift cards. They make for the easiest shopping experiences possible. They are small and convenient ways to get people the absolute perfect gifts. Customers never have to worry about returning them for fear that they are the wrong size or colour. Gift cards get people what they really want.

So what does that mean for you? It means that if you’re not selling gifts cards at your store, you’re totally missing out. Tolman writes that “according to a National Retail Federation survey, 81% of American adults will buy at least one gift card during the holiday season. In fact, 90% of US consumers either purchase or receive a gift card each year, according to WorldPay.”

Canadian statistics have shown to tell the same story. When people shop, they want convenience. Especially considering how busy the malls will be, most shoppers want quick in-and-out of the crowd experiences. Your gift cards give them that benefit. But what are the best ways to market gift cards to your customers? Tolman offers a number of suggestions.

They include displaying your cards at the cash register. Probably the most sensible place for you to display your gift cards, the checkout line will now generate even more business for you. Get your employees to promote the gift cards as ideal gifts. To be honest, they generally sell themselves. It’s just important for you to make clear to your customers that they are available.

You may also want to take to your social media pages to promote the fact that gift cards are available in your store. Be sure to take to Facebook and Twitter to promote them. As you’re very likely aware, social networking is arguably the most popular way for people to get information from all over the world. Make your gift cards a highlight all over your social media profiles.

Getting gift cards for your business is easy. In addition to offering our clients the ability to accept Visa, MasterCard and Interac cards with top-notch POS terminals, Canadian POS Corporation also offers them the ability to sell gift cards. There is no better time of the year to do so than now. Order yours today. Simply give us a call by dialing 1-877-748-2884.