StatsCan Study Reminds Us Of Online Shopping Popularity

There are countless reasons for your business to allow customers to make purchases via its website. But it can be argued that the main reason is because Canadians have shown that they enjoy shopping online more and more with each passing year. There’s no question that the internet is popular. That goes without saying. People surf the web each and every day for all things information and entertainment.

Canadians have become quite savvy in the online shopping department. As a result, it only makes sense for your company to make use of an effective e-commerce solution. At Canadian POS Corporation, we enable you to easily and securely accept and process all credit cards directly from your website. In 2013, CBC News revealed a number of statistics that suggested that you take advantage of this today.

Canadians spent $18.9 billion online for goods and services in 2012. According to Statistics Canada, this marked a 24 per cent jump from 2010. Needless to say, it’s a significant amount of money. Consider the number of sales you’re missing out on by not selling your products online. Not only are Canadians shopping online, but they are spending a lot of money while doing so. Clearly, it pays to invest in e-commerce.

Fifty-six per cent of internet users said they purchased goods or services in 2012. So, more than half of our nation uses the internet to shop. That’s pretty staggering. StatsCan noted that this marked a 5 per cent jump from two years previous. They reported that Canadians spent an average of about $1,450 over about 13 transactions. In other words, the more people who go online, the more chances you have of making a sale. Talk about stating the obvious!

Sixty-seven per cent of internet users between age 25 and 34 made purchases from the web. What type of products and services do you offer? Do they cater to the younger generation? If so, allowing for online purchasing is a must. Also coming from the “obvious statement” category is the fact that young people love using the internet. So it certainly pays to offer an online shopping solution if your brand has young people in mind.

58 per cent of Canadian web users pay for travel online. “Travel remains the most-shopped item online,” reports CBC News on the Statistics Canada study. Hotels, airline tickets and rental cars seem to be the most sought-after targets in the online shopping world. Entertainment follows pretty closely behind. “Event tickets were the second-most shopped, with 52 per cent buying online,” says CBC News.

So what does all of this really mean for your business? After all, this particular StatsCan study was conducted two years ago. But, is there any doubt that online shopping in Canada has only grown since then? Allowing your customers to make purchases from you via your website is bound to add an entirely new revenue stream for your business. It’s the way to go, without question. Online shopping will only continue to get popular going forward.

With Canadian POS Corporation’s e-commerce solution, you will secure real-time transaction processing on your website. You’ll also enjoy advanced risk management tools that work to protect your online business from fraud. And because you’ll have a direct connection to our powerful and reliable processing network, you can eliminate the costs and complexities of dealing with a third-party gateway provider.

Call us at 1-877-748-2884 today!