The Art Of Maximizing Your Gift Card Sales

On behalf of the entire Canadian POS Corporation staff, we hope you had an incredibly joyous Canada Day long weekend! As we pointed out in our last blog, we’re a very proud Canadian company that is only too happy to be part of an industry that enables us to help other Canadian companies. With our top-of-the-line POS terminals, we have been able to assist entrepreneurs throughout this great nation to maximize their sales.

We’ve also been very proud of the fact that our electronic gift card solution has helped Canadian business owners to boost their sales as well. It should probably go without saying that gift cards are huge sellers – and we don’t just mean during the holiday season. However, if you find that summer happens to be your slow season, there are a few advertising techniques you can use to maximize your gift card sales.

Give people the option for both physical and digital gift cards.

The modern day shopper prefers to have options. Some enjoy using traditional physical gift cards they can carry around with them and use at their leisure. Others enjoy the digital variety, enabling them to make purchases from company websites. Online shopping, as you’re very likely aware, is hugely popular in its own right. Take advantage of that!

“Depending on their preference—and many potential clients prefer online shopping—you’ll be ready in your store and online,” says Zenoti.com, “While setting up online gift card sales can seem overwhelming, it’s actually easy. With the right technology your online store could be set up and running within a business day.”

Put them all over your store.

The beauty about gift cards is that they are small, compact and lightweight. These convenient little plastic rectangles take up almost no room individually and therefore can be stacked in abundance. Who says you can only have one gift card display at your place of business? Take advantage of the fact that their small sizes make it easy to create several gift card displays all over your store.

“The easiest (and most obvious) way to market your gift cards is to make sure people don’t miss them when they’re at your business,” says SquareUp.com, “That means they’re everywhere — the register, hostess stands (for restaurants), dressing room waiting areas (for retail), and any window displays. Also tout them on your signage: places like menu boards or sidewalk signs.”

Advertise your gift cards on your website.

It likely doesn’t have to be reiterated – although we’ll do it anyways! – that the majority of today’s consumers research products and services online before visiting brick and mortar store locations. Make sure that your online presence is strong! It’s vital that your company website is inviting and easy to navigate. It should make clear what you have to offer. Have your gift cards take centre stage on your site.

“Did you know that online advertising can reach as many people or more people than a radio spot?” asks Zenoti.com, “And, it’s more cost effective. Use Facebook, Google Ads, and other online advertising to attract new customers and cast your advertising net wider. By promoting your gift cards on social media, you’ll bring in first-time visitors to try your services, purchase retail and share their experience through reviews.”

For more information about how you can begin selling gift cards in your store, please don’t hesitate to call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.