The holidays are coming! Can you believe that it’s that time of year already? So now would be the perfect time to position your company in such a way that reaps the rewards of all of that upcoming holiday shopping. And one way to do that is to take advantage of the sort-of-holiday that is coming up next week. What are you doing to celebrate Halloween this year? The annual haunted occasion provides many opportunities to scare up business.
Firstly, it makes sense to decorate your store with Halloween imagery to showcase to your customers that you own a business that is fun to visit. Secondly, you may want to dress up yourself too. Depending your type of business, coming to work in a costume may just be the thing that endears more of your customers to keep visiting you long after October 31st.
But what if none of these ideas particularly work for you? What then? How about handing out candy? Surely, that’s affordable and easy enough to do. After all, that is what most people associate with Halloween anyway, right? The handing out of treats is an excellent idea. But wait! We have an even better idea than that! How about as your Halloween “treats”, you hand out gift cards to your favourite customers?
Think about it. Gift cards are the types of treats that your adult customers would most appreciate anyways. As well, they encourage them to continue shopping in your store. Furthermore, they also promote the fact that you sell gift cards at your store, making them viable shopping options for people during the upcoming holiday season. Gift cards are widely known as go-to gifts for many a holiday shopper.
As Worldpay.com puts it, gift cards aren’t just convenient for customers, but they help to boost your business as well. The site goes on to reveal some pretty telling statistics: “Every year over 90% of US consumers purchase or receive a gift card! In 2012, gift cards in the US were loaded with more than $110 billion in value, so it’s not surprising that gift cards can be an effective way to increase your customer base.”
The incredible stats don’t stop there. Worldpay.com goes on to report that “in the US, 41% of consumers tried a retail store, restaurant or hotel for the first time because they received a gift card for that business.” Gift cards also work wonders in retaining customers. “72% of consumers who tried a business for the first time because they received a gift card returned to that business,” reports the site.
So here’s an idea. Give out gift cards with minimum $5 amounts to your favourite customers. Perhaps, you can run a special deal where every customer who spends a particular amount will receive the free gift card for a future purchase. You may even want to hand them out in “goody bags” just to get further into the spirit of Halloween. No matter how you decide to go about it, just know that it is bound to bring you more business!
They are also bound to increase revenue. Worldpay.com reports that 70% of consumers will spend more than the value of their cards. So order your gift cards from Canadian POS Corporation today. They will not only help you to enjoy your happiest Halloween yet, but they are bound to make your upcoming holiday season the most lucrative one to date. Give us a call at 1-877-748-2884.