In less than two weeks, the spring season will finally be here! Like many other Canadians, you’re probably looking forward to warmer temperatures accompanying the bright sunshine. But, like many other Canadian business owners, you’re also likely thinking of ways to boost sales once the spring gets here. Doing so can be achieved by updating your online store. But what are the smartest steps to take?
Make your discounts clear.
When people visit your online store, they should be immediately greeted with notifications that inform them about the discounts you’ve made available. Launching a “Welcome To Spring” sale on your online store is an excellent way to generate a greater buzz for your brand – not to mention, increase sales. On Threadless.com, Carlyn Hill offers up a few ideas for how to run a clever and strategic spring sale on your company website.
Try lowering the prices of ALL of your items for a super mega spring sale, she suggests. Alternatively, Hill recommends that you lower the prices of JUST your spring-related items or collections. You may also wish to lower the prices of just your cold weather-friendly items as a pre-spring ‘clearance’ or spring cleaning style sale.
Start a blog if you haven’t done so already.
At Canadian POS, we post a new blog three times a week. We also ensure that a link to each blog is shared on LinkedIn. In today’s world, you can’t spread the word about your company enough. And with free social media platforms such as LinkedIn as well as Facebook, Instagram and Twitter, it only makes sense to invest time and effort into content marketing that can so easily be shared. Be sure to blog about your latest spring sale as well as other relevant topics that will attract attention to your site.
“If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing,” insists marketing expert and influencer (more on that later), Neil Patel on his website, “By producing free, valuable content, you will create trust in your brand and keep people informed. Blogging also gives you something to share on social media and helps you rank in search engines.”
Reach out to influencers.
One of the best ways to increase visitors to your online store, in an effort to boost sales, is to get influencers to spread the word for you. Influencers are people who have popular blogs and social media accounts that other people enjoy following, liking and commenting upon. Because of their large audiences, influencers have the ability to significantly grow your company’s reach.
According to Hill, “reaching out to an influencer (bloggers, Instagrammers, & online personalities with a large online presence and following) and working with them to feature your items is a fantastic way to get your designs, products, and Shop in front of a much wider audience by tapping into theirs.”
Does your company website contain an online store? If not, please don’t hesitate to contact Canadian POS to learn about our safe and secure e-commerce solution! Call us at 1-877-748-2884 or email us at info@localhost.