Needless to say, the restaurant industry has had it rough this year. The coronavirus pandemic shut many restaurants down temporarily – many of them for good. As doors to dining rooms have now opened up, precautions against the spread of COVID-19 must still be taken. As a result, many usual restaurant-goers are opting to either take out their meals or simply stay away altogether.
What can you do to boost sales at your restaurant this fall? Let\’s take a look at what should be on your menu.
Make Instagram your friend.
These days, it should go without saying that a strong social media presence is necessary to keep your business successful. Restaurants can gain quite an advantage by posting vivid photos of their sumptuous eats. Make your Instagram followers’ mouths water with pictures of your special autumn-based menu items!
“Use Instagram to boost your presence and build your audience,” encourages Mike Ganino on ChowNow.com, “A special post on Instagram can reveal a secret discount code. Additional Instagram posts feature the Text-to-Download code and exclusive app discounts. Restaurants can use this strategy to gain followers on the most valuable social media platform. Everyone knows we eat with our eyes first!”
Celebrate the holidays.
The fall is known for some of our favourite holidays. Thanksgiving and Halloween are the most popular. Thanksgiving, it goes without saying, is a holiday known for its big family dinners. Be sure to advertising the fact that your restaurant makes an excellent choice for large Thanksgiving gatherings. Keep in mind, however, that there are other ways to celebrate special occasions all throughout the fall.
Rmagazine.com points out that nearly every day in October is a special day. They each recognize a certain type of food. Did you know that October 9th was Moldy Cheese Day? They also point out that October 14th is National Dessert Day. While these occasions might be better known south of the border, it’s a great idea to celebrate any and all foods that will encourage people to tantalize their taste buds at your eatery.
Why not make up some special days of your own? A celebration that is unique to your restaurant is sure to garner some interest that other establishments will miss out on.
Offer helpful kitchen tips.
Consumers want more from businesses than just products and services. They want help! In addition to your delicious eats, offer people recipes they can try at home. Don’t assume this will lead to a loss of business. Your social media posts containing videos and instructions on how to prepare classic fall-themed meals will go a long way in growing the reach of your brand.
“Transform generic posts to become more engaging by including content that has a personal touch,” suggests Ganino, “Have your chefs write up useful and shareable tips/tricks and recipes for Fall meals, feature a ‘Fall favourite customer of the week’, and share stories of your restaurant’s journey to success with your audience. Share this with your email database, Facebook wall, and on your website.”
Don’t forget, of course, the ever-important concept of making it easy for customers to pay for their meals. At Canadian POS, we proudly offer Canadian restaurant owners the Poynt Smart Terminal. It’s a revolutionary wireless terminal that makes paying a restaurant bill easier than ever! For more information, please don’t hesitate to call us at 1-877-748-2884 or email us at info@localhost.