Why Your Customers May Prefer Your Website To Your Store

For a large number of consumers, online shopping is no longer just a decent alternative to “the real thing”. Instead, utilizing the internet to make purchases is widely considered the go-to choice for all shopping needs. No longer should online shopping be seen as a holiday season-based activity. All year round – all around the world – people go online to shop. And they do so for a multitude of reasons.

Firstly, let’s consider the obvious. It’s convenient. Given the current weather situation in Canada, it’s safe to say that most Canadians would probably much prefer to stay within the comforts of their own homes than venture outdoors in order to make purchases. Jumping online in your pyjamas sounds like a far more pleasurable experience then having to scrape snow off the car before driving to the mall, doesn’t it?

Online shopping is a major time saver.

Let’s not forget all of those clichés about time. Time is money. Time is of the essence. There’s no time like the present. Take your pick – we all value our time. And when you consider how much time can be saved by making a purchase online instead of going to a brick and mortar store, you can see why online shopping only increases with popularity each and every year.

“The best thing about online shopping is that it saves a lot of time,” insists Nishitha on WittySparks.com, “In this busy world, when people hardly have any time to go from one shop to another in search of a product that they want, online shopping comes to the rescue. You can simply order anything comfortably seated at your home now.”

People enjoy digital experiences.

Believe it or not, there are those who simply prefer to use technology than interact with other humans. Angel Maldonado, the Founder of e-commerce search and navigation experts, EmpathyBroker, believes that creating enjoyable digital experiences is a hugely important way for business owners to grow customer bases

“Creating more memorable online experiences not only generates sales, it creates emotion, brand connection and loyalty,” he is quoted as saying in Total Business Magazine, “It’s no longer enough to offer great products or have the coolest store. It helps, yes, but in the end, it all comes back to emotions, to making people feel unique and special. Smart retailers are thinking more about people, relationships and creating memorable and joyful digital experiences.”

It makes gift-giving a breeze.

Because online shopping entails having a purchased item shipped directly to an address, it saves purchasers from the hassle of having to bring anything anywhere. That includes gifts. How great is it to be able to give a gift to a loved one who lives clear across the country without having to ship anything yourself? Online shopping enables you to make a purchase and have the merchant ship the package for you.

“Sending gifts to loved ones has become easier with online gift portals,” says Nishitha, “Through online e-commerce websites now you can also send gifts to your loved ones no matter where do you stay. For instance, you can send Valentine’s Day gifts to your lover from online gift portals even if you stay miles apart from your beloved.”

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